Our story starts 25 years ago

Illustria was born from the legacy of Erika Groeschel INC., an agency founded with the mission of elevating the art of visual storytelling. Over the years, Erika Groeschel Farrar built a reputation for curating exceptional illustrators and fostering genuine connections with artists and clients alike. Among these collaborations, Erika has worked with Cristiano Siqueira for the past 16 years, helping to shape his career and bring his work to top brands worldwide.

Today, under a new name, Illustria, we embrace this rich heritage while evolving with a fresh vision.

We are a boutique agency representing world-class illustrators and focused on creating impactful visual narratives for leading brands. At Illustria, we believe that meaningful connections lead to remarkable art, and we’re committed to a personalized, collaborative approach that sets us apart.